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Aussie Haircare Introduces ‘SHEROes’

Designed by comic illustrator Jen Bartel.

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By: Charlie Sternberg

Associate Editor

Aussie Haircare, a leading Procter & Gamble haircare brand among Gen Z for curl care and all hair types, is reframing beauty ideals in partnership with acclaimed comic artist Jen Bartel.   In Aussie’s Curl Power campaign, Bartel visually reimagines the comic heroine archetype—the “SHEROes”—of today. The campaign celebrates the natural, oft-overlooked curls and features girls that have embraced their unique curl power.   Comic culture goes as far back as the 1930s, when comics were largely c...

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